IDI’s Menu of Next-Generation Internet Services
Viral Video Monitoring
Social News Monitoring
MySpace Management
Second Life Design and Promotion
Wiki Development
Wikipedia Management
VIRAL VIDEO MONITORING
What is viral video? Viral video is video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. YouTube is the Internet’s largest and best-known viral video site, streaming more than 70 million videos every day. Top videos receive hundreds of thousands of views each. While YouTube is the most well-known viral video site, there are dozens of other sites that offer streaming video as well.
Why is it important to me? Chances are, you or your products are being mentioned on YouTube or one the dozens of other video sharing sites. Keeping track of the message being disseminated on these sites is vital to gauging and understanding how your internet audience feels about you, and if that sentiment is building or diminishing.
How can viral video monitoring help me? Unlike time-based programming, online video audiences ebb and flow -- swarming as links propagate through online and offline communities. IDI will report the content of videos pertaining to you, their popularity, and report trends and predictions where applicable. In addition, IDI can create viral video campaigns for your issue, from content creation all the way to content promotion on the major viral video websites.
SOCIAL NEWS MONITORING
What is social news? Social news is the process of allowing users to submit, vote on, and make the news that they choose what is shown to them. Social news sites such as Slashdot, Digg, and BoingBoing, are so popular that to be linked from them has developed its own verbiage. For example, being “slashdotted” has overwhelmed many servers over the years.
Why is it important to me? Identifying what is popular on social news websites offers an explanation as to how your brand or issue has otherwise inexplicably and suddenly moved to the forefront of the public consciousness and eventually bleed into the mainstream media.
How can social news management help me? IDI can monitor social news site content to provide actionable, predictive intelligence on growing issues before they begin to affect your brand or issue. By analyzing the characteristics of the social news communities where your brand is being discussed, IDI can also ensure that, news, blog entries, and multimedia content that support your issues get highlighted on these sites.
MYSPACE MANAGEMENT
What is MySpace? MySpace is a social networking website, offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. With more than 100 million members, MySpace is by far the largest and most influential social networking service in the United States.
Why is this important to me? Many organizations, from Apple Computer to Burger King to John Edward’s One America campaign have designed custom profiles for their organizations in MySpace. These profiles allow users to connect with a brand or topic, thereby raising awareness, providing a hub for news, and networking with like-minded individuals.
How can MySpace management help me? IDI can create a customized MySpace profile for you that is both unique and informative to help your brand or issue stand out from the crowd. IDI can provide a design, furnish multimedia content for the profile and help ensure that the profile remains productive for your cause, rather than becoming yet another sounding board.
SECOND LIFE DESIGN AND PROMOTION
What is Second Life? Second Life is a 3D virtual world with more than 1.9 million registered accounts. Second Life provides its users with tools to view and modify the SL world and participate in its virtual economy. This economy has concurrently begun to operate as a "real" market, which, according to recent estimates, is generating more than $900,000 in commerce on a daily basis.
Why is this important to me? There is currently a boom of well-known companies that are positioning themselves in Second Life including Cisco, IBM, Dell, and General Motors for both branding and social networking opportunities. The explosive growth of Second Life and corporate America’s investment in it has generated a frenzy of interest in both the blogosphere and mainstream press.
How can Second Life help me? IDI will work with you to facilitate your brand’s entry into Second Life, designing and managing issue campaigns, brand-related content, and grassroots organizing efforts in the Second Life world from the ground up. This will position your brand as being on the cutting-edge of next-generation Internet technologies.
WIKI DEVELOPMENT
What is a wiki? Wikis are collaborative websites where users can add to or edit content. They work well when an organization has a need to distribute facts or details about an event or issue to a wide audience, when these issues are time-sensitive (e.g. constantly updating), or when the volume of information would create bottlenecks by having one editor or webmaster.
Why is this important to me? Wikis can be an effective tool for engaging target communities and canvassing for opinions on issues affecting your brand or issue. Since they are by nature collaborative, content generated by wiki's tends to be viewed as impartial, thus enhancing the authority of the content generated.
How can wiki development help me? IDI can create a customized wiki pertaining to your issue that is intuitive and uncluttered, allowing users to edit information quickly and simply with minimal training. IDI can also provide news feeds into the wiki for an additional cost.
WIKIPEDIA MANAGEMENT
What is the Wikipedia? The largest and most well-known wiki is the Wikipedia, with more than 1.5 million entries in its English-language edition alone.
Why is this important to me? For millions of Internet users, the Wikipedia is their first stop when getting educated about an issue, product or brand. Chances are that your issue or brand already has an entry in the Wikipedia that allies and foes alike can edit at will. Since the Wikipedia can be modified by anyone, your opponents can post misinformation about your brand or issue without your knowledge that is viewable by millions of users.
How can Wikipedia management help me? IDI can create new Wikipedia entries for your brand or issue and monitor relevant entries to ensure that the issues you care about are presented accurately and that your message is not distilled or manipulated.
