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Media Relations

At IDI, media relations means more than just “getting-your-name-in-the-paper.” We believe that media relations is a tool that supports your greater communications, public affairs and advocacy strategies and should be used carefully and efficiently to ensure maximum impact for your organization.

IDI offers the following services:

  • Strategic Communications Counsel: We can help you define your audience; identify the media outlets where they get their news; identify which messages will resonate with them; and how those messages should be packaged to garner a reporter’s interest.
  • Tactical Implementation: We turn plans into results. From identifying reporters to placing stories, or conducting media trainings for your organization’s spokesperson, we will ensure that your communications plans are adaptable to circumstances as they change, without diverting from your strategy.
  • Crisis Communication: If your industry is under attack in the local arena, state legislature or congress, or if one of your opponents or competitors has released damaging information about your organization, IDI will help you develop a response and execute a strategy to mount a successful defense in the media to maintain or build your organization’s reputation with stakeholders.
  • Change Communications: If you are launching a new organization or coalition or your organization has just hired a new Executive Director or CEO, or has just merged with stakeholders to ensure continued support; IDI will help you gain positive exposure to maximize your organization’s visibility.

How do we do it?
Our media relations staff have worked with outlets ranging from CBS Evening News, The Today Show, and local evening news in both large and small TV markets. We have placed stories in newspapers ranging from the Wall Street Journal to the Washington Post, magazines, and small-town newspapers. We have international exposure with outlets that include the BBC and The Guardian. We have significant media relations and marketing experience with a broad range of issues and industries and we’re able to bring that experience to serve your organization.