At IDI, we have extensive experience identifying emerging issues, developing competitive intelligence, and creating vehicles for influencing targeted audiences. We understand public opinion and work to influence key decision makers to help clients achieve immediate and long term success.
IDI offers the following services:

• Strategic Counsel: We help design and implement winning strategies. When faced with rapidly changing issues and advocacy needs, our professional staff and senior executives provide advice and counsel that proves crucial in making the important decisions.
• Campaign Management: IDI provides full service issue and advocacy campaign management. From the initial design and strategy to on-the-ground active campaign management, we offer the full array of on-line and web capabilities; IDI manages powerful and winning campaigns.
• Research: IDI’s research team coordinates the production and dissemination of strategic and tactical research on issues and advocacy campaigns. The works range from academic analysis and support for positions to quick-reaction monographs to counter opposing views. IDI works with an array of think-tanks and academics. We also host the New Millennium Research Council (NMRC) which provides clients with a network of over 100 policy experts.
• Competitive Intelligence: IDI’s monitoring team can provide information and insight on the activities and effectiveness of opponents. From traditional opposition research to daily monitoring of issues, IDI services can give you a competitive edge.
• Read Allen Hepner’s article on competitive intelligence for public affairs
• Competitive Intelligence Description of Services
• Blog and Issue Monitoring: IDI provides a unique monitoring tool and process for clients that help them manage their issue and reputation in the blogosphere. We provide daily or weekly reports that contain actionable intelligence regarding influential bloggers, analysis and consultation on key developments, and detailed metrics showcasing blog commentary and opinions over time.  
   
  

How do we do it?

Our professionals have decades of experience using cutting-edge technologies and proven track methods to win issue campaigns and promote your brand at the state and federal levels.

Our professionals are themselves experts in many fields with deep understanding of issues, and the ability to bring other expertise to the campaign.