At IDI, we continue to distinguish ourselves from other public affairs companies by being the first firm to offer strategic Blogger Relations services. Through our innovative tactics, IDI-developed blogs allow organizations and individuals to maximize their outreach and influence over public perception and reach members of society who are responsible for influencing mass opinion.

IDI offers the following strategies:

• Blog Monitoring: IDI's blog monitoring allows organizations to keep constant updates on the buzz surrounding their business and the issues they care about. IDI's Blog Monitoring services provides the means to effectively and economically sift through the vast amount of "blogosphere" information, distill what is relevant, and take appropriate action to protect and build brand.  
  
• Blogger Outreach: IDI's blogger outreach allows clients to gain distinctive knowledge, exposure and influence over the ever-expanding blogosphere. IDI can leverage already established relationships with bloggers to craft communications strategies that result in win-win solutions for all parties toward a common goal.  
  
• Blog Building: IDI's blog building services allows clients to initiate a dialog with multiple constituencies that it would, otherwise, have little influence over. IDI-developed blogs provide a simple inexpensive way to build a community for messaging rapid response & brand protection fundraising analysis and a host of other valuable activities.  
  
• Blog Training: Through interactive workshops directed by IDI's expert staff, organizations and individuals learn to improve their businesses and increase their exposure and influence by utilizing simple and effective blogging strategies. 
  
• Blog Advertising: IDI’s Blog Advertising services enables clients to reach a large audience in a highly targeted and cost efficient manner.

How do we do it?
IDI’s expert internet team has been innovators in developing and managing Blogger Relations campaigns. Our technical and applied experience is unmatched and we have a proven record of success in blogger outreach to enhance and promote your organization's goals.

Blogger Relations Blog
Read about the latest news and trends on IDI's Blogger Relations Blog at www.bloggerrelations.com.